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But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. In his March 31, 2021 speech, Secretary Mayorkas stressed the need for senior leaders to focus on strategic, on-the-horizon challenges and emerging technology. He specifically highlighted the importance of the transition to post-quantum encryption algorithms pointing out that the transition is as much dependent on the development of such algorithms as it is on their adoption. While the former is already ongoing, planning for the latter remains in its infancy. The government and industry must prepare for it now to protect the confidentiality of data that already exists today and remains sensitive in the future. They may exist for many reasons, including by original design or poor configuration. They may have been added by an authorized party to allow some legitimate access, or by an atta

The list goes on and on, but when it comes down to it, the more exposure you can get your eBook, the more readers you’ll attract. Consider the examples above to get you started, but don’t be afraid to spend some time brainstorming creative distribution and promotional tactics either. One of the easiest ways to distribute your eBook is to sell it directly from your website. You can easily sell PDFs and EBUBs on your site, but be sure to give visitors instructions on how to download your eBook. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. Part of your job as a marketer is to educate your target audience – whether you’re talking about B2B or B2C customers doesn’t actually matter. Sometimes, that will require professional looking, long-form documents like eBooks. Despite this, a lot of people tend to shy away from this type of content because it just takes so long to